Phase 2 (1997)

Phase 2 is the second upgrade for ShowBiz Pizza Time locations that generally includes a new game package, enhanced prize and merchandise offerings and improved product presentation and service.[1] This games package was tested in 17 locations throughout 1996 before making it to all stores before 2000.

New Now Wow

To advertise new games, the New Now Wow (Commercial)|New Now Wow commercial was created and aired on children’s networks throughout 1997.

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Games Package